art'otel London Hoxton: Where Art Becomes the Experience
Before you even check in, the tone is set.
A towering, contemporary building rises above Old Street—glass, geometric, unmistakably modern. But what defines the hotel isn’t just architecture.
It’s what’s inside.
Walls filled with bold, subversive works by street artist D*Face
Original pieces from emerging creatives
Even Banksy artworks integrated into the space
The result? A hotel that feels less like a property—and more like a curated exhibition you can live in.
The Concept: Where Hospitality Meets Creativity
Opened in 2024, the hotel was designed as a fusion of art, design, and lifestyle hospitality, right in Shoreditch’s cultural core
This isn’t decoration—it’s identity.
A signature artist (D*Face) shaping the visual language
Rotating exhibitions and artist residencies
Dedicated gallery and screening spaces
It’s a place where guests, locals, and artists intersect—blurring the line between hotel and cultural hub.
The Stay: Bold Design With Skyline Views
With 357 rooms and suites, the hotel is large—but it doesn’t feel impersonal.
Each room is designed with a distinct personality:
Floor-to-ceiling windows offering panoramic London views
Monochrome palettes with bold artistic accents
Thoughtful extras like record players and cocktail kits in suites
Even standard rooms feel spacious by London standards—something rare in the city.
And everywhere, art is present—not as decoration, but as part of the experience.
Dining: From Ground-Level Energy to Rooftop Drama
Food and drink here follow the same philosophy: expressive, social, and layered.
The Brush Grand Café
The hotel’s social core—an all-day dining space where breakfast flows into cocktails and conversation.
Think European bistro classics, open kitchens, and a space that shifts with the day.
Solaya (Rooftop Restaurant)
25 floors above the city, Solaya delivers something entirely different:
French-Mediterranean cuisine inspired by the Côte d’Azur
Panoramic skyline views
A setting that feels cinematic, especially at sunset
Together, they create a multi-layered dining experience—from casual to elevated.
Wellness: A Hidden Urban Retreat
For a hotel in central London, the wellness offering is surprisingly strong.
Indoor swimming pool with ambient lighting
Sauna, steam room, and gym
Yoga classes and wellness programming
It’s not just a place to recharge—it’s a contrast to the city’s intensity.
The Experience: Always Evolving
What sets art’otel apart is that it never feels static.
There’s always something happening:
Live music and DJ nights
Film screenings and creative events
Rotating exhibitions and artist residencies
You don’t just stay here—you participate.
Location: At the Center of Creative London
Positioned between Hoxton and Shoreditch, the hotel sits in one of London’s most dynamic areas.
Old Street Station just a short walk away
Easy access to Liverpool Street and the City
Surrounded by galleries, independent shops, and nightlife
It’s a location that matches the hotel’s identity: creative, energetic, and constantly changing.
The Atmosphere: Social, Artistic, Unconventional
Guests often describe the hotel as:
A creative hub, not just accommodation
Social and lively, yet still refined
A place where design and culture take center stage
Even with its size, there’s a boutique-like feel—driven by personality rather than scale.
The art'otel London Hoxton isn’t about quiet luxury.
It’s about expressive luxury.
Because somewhere between the art-lined corridors, the skyline views, and a late-night drink overlooking the city, you realize—
this isn’t just a hotel.
It’s a creative experience.
A cultural immersion.
A place where London feels bold, alive, and unapologetically itself.
